PepsiCo's new IZZE FUSIONS beverage is teaming up with singer, Shawn Mendes for the drink's official launch in April.
The launch will be a daylong festival and summit with Mendes. The free event is called Camp IZZE and it will take place April 8th in New York. According to a press release, PepsiCo says the even will consist of musical performances, interactive playlabs, refreshment zones and speeches by actors Yara Shahidi (ABC's Black-ish) and Gaten Matarazzo (Netflix's Stranger Things).
Mendes told Billboard that he is looking forward to “getting to spend one-on-one time with the kids out there (at Camp IZZE),” because “that honestly doesn’t happen much,” he says. “I don’t get very kind of controlled situations like this where I can make that happen.”
Win your way in to Camp IZZE hosted by Shawn Mendes here.